Archive for the innovation Category

Use testimonials to reduce online skepticism.

Testimonial Infographic: 7 ways to use real stories by real people to bring potential customers to trust.

Nobody believes anything anymore. Even back in advertising’s golden age, trust was the overwhelming issue. Today, of course, much worse.
Infographic Design: The Complete Collapse of Trust

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Apple celebrates success with rainbow logo design

NEW APPLE LOGO DESIGN shows graphic design is a roadmark in success marketing.

NEW APPLE LOGO DESIGN shows graphic design is a roadmark in success marketing.

“Wow” is all you can say about Apple these days. But here’s the visual gift and a bit of a twist on the rainbow theme from the original Apple logos of the not-so-recent past. This one is all digital, button-like but still Apple. By that I mean so cool.  Post from Robert Mead-Greene at Computer Arts UK
Research In Motion where are you??

Facebook: Auto Fans Have More Friends.

Todd Wasserman at Mashable Business tells this story that car freaks (my words) hang out together. Reminds me of high school where ‘people who love cars’ were inseparable. Also amazing: “Meanwhile, Facebook also had some encouraging news for brands in the wake of last month’s Timeline switchover.

Two auto brands, Ram trucks and Ford Mustang, saw increases of 291% and 52.6%, respectively in their People Talking About stats, a key measure of engagement.” What’s going on here?

Social Media Guides 1 in 4 to Purchase

And she told two friends, and he told two friends, and …
Social Media is all about sharing and sharing information about good and bad products drives a lot of shopping as this graphic report from Social Labs maintains.

A Meaningful Plan for Social Media Goals

7 Tips to Take Social to the Next Level Well, here we are in 2012, and social media is all the rage… but NOW WHAT? Here’s an intelligent answer to that question from Erick Mott at iMedia Connection. As we all thought many years ago… content is king.

Typographic Design Owes a Lot to Steve

SteveJobs at Stanford University, speaks of how he put typography into the MAC

No, not his graduation, he never graduated college.

But in the first of three vignettes he tells how he dropped out, sat in at a campus calligraphy courses and, years later, plugged all his knowledge of font and legibility, kerning and small caps… into the Mac. Then Microsoft copied it and since then we have had beautifully texted pages. Steve’s sense of typography was installed into the design principles of our generation’s previously type-challenged technology.

Thank you, Mr. Jobs.

Why Apple is a ‘design brand’.


Simple. Refreshing. Iconic. So it’s 2007 and Apple’s IPod Nano commercial is the just coolest thing. Check out Fiest’s even better, perhaps definitive version on the Letterman show.

The music, perfect. The product, so easy. The singer, so fresh.

Apple takes a chance here, choosing a relatively unknown Canadian folk singer. But she is just so right. And this makes her career. Apple is claiming the entire digital music space, and does it so sweetly. Apple’s deft brand touch is so assured.  

The spot displays an uncanny yet genuine knowledge of what’s undeniably revolutionary. It’s what this commercial never says that’s so important. For a more recent, clumsy imitation see my post ‘bombastic, overblown, pretentious’ on the Blackberry/U2 commercial.

RIM, what’s the thinking behind this?

Bono sings ‘every generation gets a chance to change the world…’ Wow, big words. Stadium shaking, grandstanding rock ‘n roll. Big sound, big star, big music. No clever irony here, eh?

But what this says about Blackberry and RIM branding is somewhat less. Somewhat blatant. Somewhat over the top. Somewhat safe. No one ever accused Blackberry as being a ‘design brand’.

Coming as it does in 2009, is this RIM commercial screaming ‘ME TOO’? We like ‘YOUTHFUL’ music too, SEE?? I guess Canadian RIM couldn’t choose a native Canadian singer, as Apple had already scooped them with Fiest, but at least someone fresh and unheard? Someone ‘new’?

And without iTunes or a reasonable RIM equivalent, there’s simply no rationale for any of this.

Is this when Blackberry lost it? I’ve always thought so.

How Google makes a bundle . . .

Interesting to see just where Google scores the most real cash, and you guessed it, wealth begets wealth. Insurance, Loans and Mortage are the top ad-words, collecting over half of Google’s money. Here’s a handy link for further, FREE SEO exploration: Wordstream’s Keyword Research Test.

Also of note, with Google’s recent embrace of everything local, these topics are indeed local. Most demand a working knowledge of place and at least a personal connection to a broker. ‘Broker’ is a term that really means a nearby professional in whom I am willing to invest with ‘trust’ Perhaps, it is Google who is the broker here, to their great advantage.

Already, the ‘complete’ Google + catalog of videos

Now the whole google+ saga is available on video. This, just a couple of weeks after google+ launched, it’s social media foray is ready for it’s ENTIRE SAGA to be told. Will this be the Twitter and Facebook ‘giant killer?’ Find out now. Go here. Coming soon to a coffee table near you: GOOGLE in Pictures, 2011, Limited Edition. Just my little joke. No offense to you, big Goog. ;-)

Apple’s great running gag . . .

Laurel and Hardy. Burns and Allen. Abbot and Costello? How about… Mike Nichols and Elain May? Well, there is a little bit (at least) of Penn and Teller in these remarkable commercials. You know, comedy with that little bit of extra bite. No pun intended. Really.
Here’s a set of commercials that not only heralded the Apple renaissance, but in a remarkable twist in the marketing script, caused one in PC’s too. Apple’s still running, and no ordinary ‘pc’ has caught up yet. See the whole run at Adweek courtesy of Tim Nudd.

. . .with mac guy and the hapless pc.

So much has been said about Mac’s commercials, starting with ‘1984’ and moving swiftly (or so it seems in retrospect) to the candy swirls of iMacs dancing. More recently, Apple morphs into breezy, fresh Fiest singing “One – Two – Three – Four…” So simple. Just another revelation.
Starring John Hodgman and Justin Long, all 66 ads were directed by Phil Morrison of Epoch Films for TBWA Media Arts Lab. Canadian indie star Fiest got a significant kick out of the whole iPod thing too.

With all this fuss about David Ogilvy’s birthday…

you might want to check out this inspiring film about the real mad men of the sixties ad agencies… when artists were first paired with writers. This is the kind of awe inspiring work that is so simple, so fresh, so elemental to be unforgettable (and that’s the point). Still relevant after all these years, these teams and these ads are showcased nicely here. Go see the trailer and then buy the film. You’ll be glad. It will make you happy. But if you’re in the creative business, it will also make you jealous.

Responsive web design fits content to device.

I’m quite intrigued by content management system, open source Drupal. While other web platforms feature a plethora of templates that look to my eye like student work, Drupal invites artistic experimentation and from what I’ve seen, it attracts some of the best designers on the web.

Here is Andrew Revitt’s site, Living to Ride. He’s a mountain biker, obviously sports a great eye, and has been working on this site for 15 years. It has benefited greatly from his elegant polishing and buffing.

What’s lovely to look at is not just the sheer exuberance of the design but the way it redistributes it’s content blocks to fit devices from the iphone size shown here, up to the desktop size >>> just a little further right down along the shelf.

This posts is really one part of four:
Responsive Design Fits Content To Device
Seamless design from iPhone screen to iPad display
Design sized right for Netbooks, Notebooks & Laptops
Designed for screens big enough to lose ourselves in

Seamless design from handheld iPhone to iPad display,

Andrew Revitt’s site reflexively resizes and redistributes itself to show the viewer the correct configuration. From single to double columns, the site seems almost casually right, perfectly fitting each display.

To me, a proud ‘classically trained’ designer, who approached web design from legibility and usability viewpoints, I see now that my fundamental, but not unconscious stance remained with print. Even the word ‘layout’ stems from the type, font and press world of magazines & newspapers of the ink on paper variety. I still love print, hell I just finished a beautiful annual report, but for those looking for it’s death, here’s yet another nail.

This posts is really one part of four:
Responsive Design Fits Content To Device
Seamless design from iPhone screen to iPad display
Design sized right for Netbooks, Notebooks & Laptops
Designed for screens big enough to lose ourselves in

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