Archive for the google + Category

Use testimonials to reduce online skepticism.

Testimonial Infographic: 7 ways to use real stories by real people to bring potential customers to trust.

Nobody believes anything anymore. Even back in advertising’s golden age, trust was the overwhelming issue. Today, of course, much worse.
Infographic Design: The Complete Collapse of Trust

Share this Image On Your Site

Graphic design is just the beginning

ONEMANAGENCY_LOGO-02

I offer my customers high level branding, graphic design, advertising headlines and copy, campaign consultation, local marketing, logo and graphic design, the writing of marketing slogans, press releases, web sites, articles, ad placement, media consultation. I am proud to create and supervise each customer project with great personal care and tact. Some of these technologies are presented in coordination with experts I know and trust in the field.

They started calling me a “one man agency” a few years ago when I was the Marketing Director at ATS, a national transportation company located in Toronto. At the time I was developing the ATS Healthcare brand that turned out to be so successful. One of the testimonials presented on this site is from my senior executive during the brand launch.

But the nickname stuck and is quite apt. I wrote all the marketing materials, the internal newsletter and a variety web sites, had designed and produced them all, including brochures and award-winning calendars (a staple at transportation firms) invented a brand and described what it meant in both Pharmaceutical and Transportation magazines, designed the logo, wrote and placed ads… well, I did it all marketing-wise.

I have mounted some of this work and much else at mikebeard.com.

I work out of my home studio in Barrie, Ontario. My local Barrie number is 705-984-4752. I never charge for initial conversations and am currently offering a free assessment of all your graphics, sites, ads …. literally anything you would like to throw at me. I will send you a professional report with the results of my findings.

A Meaningful Plan for Social Media Goals

7 Tips to Take Social to the Next Level Well, here we are in 2012, and social media is all the rage… but NOW WHAT? Here’s an intelligent answer to that question from Erick Mott at iMedia Connection. As we all thought many years ago… content is king.

How Google makes a bundle . . .

Interesting to see just where Google scores the most real cash, and you guessed it, wealth begets wealth. Insurance, Loans and Mortage are the top ad-words, collecting over half of Google’s money. Here’s a handy link for further, FREE SEO exploration: Wordstream’s Keyword Research Test.

Also of note, with Google’s recent embrace of everything local, these topics are indeed local. Most demand a working knowledge of place and at least a personal connection to a broker. ‘Broker’ is a term that really means a nearby professional in whom I am willing to invest with ‘trust’ Perhaps, it is Google who is the broker here, to their great advantage.

Already, the ‘complete’ Google + catalog of videos



Now the whole google+ saga is available on video. This, just a couple of weeks after google+ launched, it’s social media foray is ready for it’s ENTIRE SAGA to be told. Will this be the Twitter and Facebook ‘giant killer?’ Find out now. Go here. Coming soon to a coffee table near you: GOOGLE in Pictures, 2011, Limited Edition. Just my little joke. No offense to you, big Goog. ;-)

What Social Media Influence Looks Like

The Web Ecology Project plots robot against robot competing in a week-long Social Media Influencing Contest. The task for “Socialbots 2011” is based on a lead bot, with points awarded for the number of mutual connections with the lead bot and responses they can elicit from the 500 targets that have been generated.
Teams launch their lead bot, as well as any number of supporting bots, to maximize social impact. I found this on Marshall Sponder’s blog intriguingly addressed ‘web metrics guru the’ dot com. If you’re interested in evaluating social media this blog is a must read.

.