Archive for the facebook Category

Use testimonials to reduce online skepticism.

Testimonial Infographic: 7 ways to use real stories by real people to bring potential customers to trust.

Nobody believes anything anymore. Even back in advertising’s golden age, trust was the overwhelming issue. Today, of course, much worse.
Infographic Design: The Complete Collapse of Trust

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Graphic design is just the beginning

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I offer my customers high level branding, graphic design, advertising headlines and copy, campaign consultation, local marketing, logo and graphic design, the writing of marketing slogans, press releases, web sites, articles, ad placement, media consultation. I am proud to create and supervise each customer project with great personal care and tact. Some of these technologies are presented in coordination with experts I know and trust in the field.

They started calling me a “one man agency” a few years ago when I was the Marketing Director at ATS, a national transportation company located in Toronto. At the time I was developing the ATS Healthcare brand that turned out to be so successful. One of the testimonials presented on this site is from my senior executive during the brand launch.

But the nickname stuck and is quite apt. I wrote all the marketing materials, the internal newsletter and a variety web sites, had designed and produced them all, including brochures and award-winning calendars (a staple at transportation firms) invented a brand and described what it meant in both Pharmaceutical and Transportation magazines, designed the logo, wrote and placed ads… well, I did it all marketing-wise.

I have mounted some of this work and much else at mikebeard.com.

I work out of my home studio in Barrie, Ontario. My local Barrie number is 705-984-4752. I never charge for initial conversations and am currently offering a free assessment of all your graphics, sites, ads …. literally anything you would like to throw at me. I will send you a professional report with the results of my findings.

Do you ooze social charisma and charm?

To hear Bryan Kramer tell it like it is, the Social Media Strategist is a multitasker, perfectly adept at speaking, writing and generally looking and typing great as he juggles hats like someone on the old Ed Sullivan show… if you get that reference you may not get Tweeting and Tumbling as well as Brian.

A great, wise read at Social Media Today.

Facebook: Auto Fans Have More Friends.

Todd Wasserman at Mashable Business tells this story that car freaks (my words) hang out together. Reminds me of high school where ‘people who love cars’ were inseparable. Also amazing: “Meanwhile, Facebook also had some encouraging news for brands in the wake of last month’s Timeline switchover.

Two auto brands, Ram trucks and Ford Mustang, saw increases of 291% and 52.6%, respectively in their People Talking About stats, a key measure of engagement.” What’s going on here?

Social Media Guides 1 in 4 to Purchase

And she told two friends, and he told two friends, and …
Social Media is all about sharing and sharing information about good and bad products drives a lot of shopping as this graphic report from Social Labs maintains.

A Meaningful Plan for Social Media Goals

7 Tips to Take Social to the Next Level Well, here we are in 2012, and social media is all the rage… but NOW WHAT? Here’s an intelligent answer to that question from Erick Mott at iMedia Connection. As we all thought many years ago… content is king.

Already, the ‘complete’ Google + catalog of videos



Now the whole google+ saga is available on video. This, just a couple of weeks after google+ launched, it’s social media foray is ready for it’s ENTIRE SAGA to be told. Will this be the Twitter and Facebook ‘giant killer?’ Find out now. Go here. Coming soon to a coffee table near you: GOOGLE in Pictures, 2011, Limited Edition. Just my little joke. No offense to you, big Goog. ;-)

What Social Media Influence Looks Like

The Web Ecology Project plots robot against robot competing in a week-long Social Media Influencing Contest. The task for “Socialbots 2011” is based on a lead bot, with points awarded for the number of mutual connections with the lead bot and responses they can elicit from the 500 targets that have been generated.
Teams launch their lead bot, as well as any number of supporting bots, to maximize social impact. I found this on Marshall Sponder’s blog intriguingly addressed ‘web metrics guru the’ dot com. If you’re interested in evaluating social media this blog is a must read.

1 in 5 find Social Media ‘healthful’

LINCOLN, Neb. – February 28, 2011 – One in five Americans use social media websites as a source of health care information, according to National Research Corp.’s Ticker survey, the largest, most up-to-date poll on consumer health care opinions and behaviors. Facebook topped the list, of course, but Twitter, which the organization calls ‘an emerging micro-blog site for business-to-consumer information’, came in 3rd, just behind YouTube. Amazing.

When asked about social media’s influence, 1 in 4 respondents said it was “very likely” or “likely” to impact their future health care decisions.

When asked about their level of trust in social media, 32 percent said “very high” or “high”, only 7.5 percent said “very low”.

Of all this I find the Twitter reference to be the most interesting. It’s not immediately apparent how a tweet limited to 140 characters can influence one’s health decision, but as a ‘point-to-article’ and ‘follow-the-guru’ informer, its influence in healthcare is now undeniable.

In true ‘follow-the-guru’ fashion, I submit and thank my two Twitter informers for pointing me to the National Research findings, Daniel Ghinn @engagementstrat (Healthcare Engagement Strategy Awards) and Jackie Cohen @Jackie_Cohen (All Facebook All The Time). Thanks go as well to blogger, Natalie Bourre, of Marketing4Health fame for getting me onto the Healthcare Engagement Strategy Award site in the first place!

NOTHING TO SNEEZE AT: over 1,000,000 people had fun with Kleenex on facebook


WELL, WHEN I FIRST READ ABOUT KLEENEX AND ITS FUN FACTOR ON FACEBOOK, I had to wonder how successful this branding exercise could possibly be. Does every brand have to be on facebook? Why? But I did have fun, surprising myself, sending a ‘mock tissue’ as one might do to someone who really needs to chill and stop shedding those crocodile tears. So, sarcastic fun. With a real friend. So shut up, Mikey… over a million people sent their friends a tissue from Kleenex at ‘Softness Worth Sharing’. just one of many promos for the venerable brand on facebook. Just to show the online world it’s still the default name for tissue.

This was not before however, the internet enlightened me on other ways to have fun with Kleenex. Hint: don’t ever google ‘kleenex’ and ‘fun’… you might realize what an uphill battle Kleenex really has with this promotion.

Send a tissue to someone you love

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