Archive for the messaging Category

Use testimonials to reduce online skepticism.

Testimonial Infographic: 7 ways to use real stories by real people to bring potential customers to trust.

Nobody believes anything anymore. Even back in advertising’s golden age, trust was the overwhelming issue. Today, of course, much worse.
Infographic Design: The Complete Collapse of Trust

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Tack Data Goes Live.

TACKDATA-HOMEPAGE-FOUR-slider3-Cloud

Please visit my newest site and branding at tackdata.com. Great, flexible clients that allowed me to create a new brand, based upon their expertise and their venture in the Big Data arena, that is so hot right now.

I like to think that web page sliders introduce the content like a revolving series of ads. What’s cool in this series is, that after three descriptive ‘ads’ that each link to appropriate pages, the fourth presents a new take on ‘cloud’ services. I got a kick out of the cautionary King Kong (big gorilla out there!) messaging and so did the clients.

Thoughts?

Graphic design is just the beginning

ONEMANAGENCY_LOGO-02

I offer my customers high level branding, graphic design, advertising headlines and copy, campaign consultation, local marketing, logo and graphic design, the writing of marketing slogans, press releases, web sites, articles, ad placement, media consultation. I am proud to create and supervise each customer project with great personal care and tact. Some of these technologies are presented in coordination with experts I know and trust in the field.

They started calling me a “one man agency” a few years ago when I was the Marketing Director at ATS, a national transportation company located in Toronto. At the time I was developing the ATS Healthcare brand that turned out to be so successful. One of the testimonials presented on this site is from my senior executive during the brand launch.

But the nickname stuck and is quite apt. I wrote all the marketing materials, the internal newsletter and a variety web sites, had designed and produced them all, including brochures and award-winning calendars (a staple at transportation firms) invented a brand and described what it meant in both Pharmaceutical and Transportation magazines, designed the logo, wrote and placed ads… well, I did it all marketing-wise.

I have mounted some of this work and much else at mikebeard.com.

I work out of my home studio in Barrie, Ontario. My local Barrie number is 705-984-4752. I never charge for initial conversations and am currently offering a free assessment of all your graphics, sites, ads …. literally anything you would like to throw at me. I will send you a professional report with the results of my findings.

Do you ooze social charisma and charm?

To hear Bryan Kramer tell it like it is, the Social Media Strategist is a multitasker, perfectly adept at speaking, writing and generally looking and typing great as he juggles hats like someone on the old Ed Sullivan show… if you get that reference you may not get Tweeting and Tumbling as well as Brian.

A great, wise read at Social Media Today.

Apple celebrates success with rainbow logo design

NEW APPLE LOGO DESIGN shows graphic design is a roadmark in success marketing.

NEW APPLE LOGO DESIGN shows graphic design is a roadmark in success marketing.

“Wow” is all you can say about Apple these days. But here’s the visual gift and a bit of a twist on the rainbow theme from the original Apple logos of the not-so-recent past. This one is all digital, button-like but still Apple. By that I mean so cool.  Post from Robert Mead-Greene at Computer Arts UK
Research In Motion where are you??

Facebook: Auto Fans Have More Friends.

Todd Wasserman at Mashable Business tells this story that car freaks (my words) hang out together. Reminds me of high school where ‘people who love cars’ were inseparable. Also amazing: “Meanwhile, Facebook also had some encouraging news for brands in the wake of last month’s Timeline switchover.

Two auto brands, Ram trucks and Ford Mustang, saw increases of 291% and 52.6%, respectively in their People Talking About stats, a key measure of engagement.” What’s going on here?

Social Media Guides 1 in 4 to Purchase

And she told two friends, and he told two friends, and …
Social Media is all about sharing and sharing information about good and bad products drives a lot of shopping as this graphic report from Social Labs maintains.

Graphic Design Celebrates Spring at the Aurora Cultural Centre

Graphic Design for Spring at the Aurora Cultural Centre

Graphic Design for Spring at the Aurora Cultural Centre. Designed by Mike Beard, Graphic Design in Barrie, 36 Harrison Crescent, Barrie, Ontario l4N 7R9

Always a pleasure working with the folks at the Aurora Cultural Centre. A smash hit from the time it was born, the Centre unites art, culture and heritage in what seems to be the perfect fit for Aurora. This is the cover for the latest in this successful series. New branding will augment the look and feel of these brochures in future that are bundled into the local newspaper for distribution throughout the Town of Aurora. But for now the warm feeling remains of a wise, old friend with lots to offer the community.

A Meaningful Plan for Social Media Goals

7 Tips to Take Social to the Next Level Well, here we are in 2012, and social media is all the rage… but NOW WHAT? Here’s an intelligent answer to that question from Erick Mott at iMedia Connection. As we all thought many years ago… content is king.

Graphic Design in Winter – Colour and Typograhy

Winter Progams at the Aurora Cultural Centre, designed by Mike Beard, Graphic Design in Barrie, 36 Harrison Crescent, Ontario L4N 7R9

Brrr! Chilly winter is a tough palette, all grey and threatening skies. Or bright blue sky and white snow… after Christmas a winter palette leaves few choices.
So I was surprised when the Centre asked for the yellow headline, and surprised that it worked so well in this context. I love working with Gibson, a great, clean font just released. And what could be more apt? Designed by a Torontonian! Suits the Centre well and always sets beautifully. One luxury seldom afforded the typographically inclined is a full set of weights. In the case of Gibson, a beautiful, spare Light weight that just seems to sit effortlessly at the top of this brochure cover on the left. Like Winter minus the chill.
Well, almost….!

Typographic Design Owes a Lot to Steve

SteveJobs at Stanford University, speaks of how he put typography into the MAC

No, not his graduation, he never graduated college.

But in the first of three vignettes he tells how he dropped out, sat in at a campus calligraphy courses and, years later, plugged all his knowledge of font and legibility, kerning and small caps… into the Mac. Then Microsoft copied it and since then we have had beautifully texted pages. Steve’s sense of typography was installed into the design principles of our generation’s previously type-challenged technology.

Thank you, Mr. Jobs.

Image Blends Iconic Architecture with Graphic Design

Aurora Cultural Centre Membership Brochure illustrates the many ways to participate in the success of the Centre. Designed by Mike Beard, Graphic Design in Barrie.


Aurora Cultural Centre Membership Brochure illustrates the many ways to participate in the success of the Centre. Designed by Mike Beard, Graphic Design in Barrie.

Sometimes creative work just seems to go right, unforced and natural. That’s the way it is with my work for the Aurora Cultural Centre. The iconic design of the Church Street School struck me right off as a architectural logo, meaning that the recognition factor of the school had integrity and cultural intent written all over it.

To date I’ve done a small series of brochures like this one, featuring an ever widening set of learning opportunities for the good citizens of Aurora. Guitar, Painting, Wood Carving, Lectures… even historically themed birthday parties where kids can dress up and go pioneer.

So I think the building serves well as a sign posts for what is offered within, and I am glad to offer and in my way, communicate a small part of it all.

In this case it’s the perfect fit.

Why Apple is a ‘design brand’.

apple-nano

Simple. Refreshing. Iconic. So it’s 2007 and Apple’s IPod Nano commercial is the just coolest thing. Check out Fiest’s even better, perhaps definitive version on the Letterman show.

The music, perfect. The product, so easy. The singer, so fresh.

Apple takes a chance here, choosing a relatively unknown Canadian folk singer. But she is just so right. And this makes her career. Apple is claiming the entire digital music space, and does it so sweetly. Apple’s deft brand touch is so assured.  

The spot displays an uncanny yet genuine knowledge of what’s undeniably revolutionary. It’s what this commercial never says that’s so important. For a more recent, clumsy imitation see my post ‘bombastic, overblown, pretentious’ on the Blackberry/U2 commercial.

RIM, what’s the thinking behind this?

Bono sings ‘every generation gets a chance to change the world…’ Wow, big words. Stadium shaking, grandstanding rock ‘n roll. Big sound, big star, big music. No clever irony here, eh?

But what this says about Blackberry and RIM branding is somewhat less. Somewhat blatant. Somewhat over the top. Somewhat safe. No one ever accused Blackberry as being a ‘design brand’.

Coming as it does in 2009, is this RIM commercial screaming ‘ME TOO’? We like ‘YOUTHFUL’ music too, SEE?? I guess Canadian RIM couldn’t choose a native Canadian singer, as Apple had already scooped them with Fiest, but at least someone fresh and unheard? Someone ‘new’?

And without iTunes or a reasonable RIM equivalent, there’s simply no rationale for any of this.

Is this when Blackberry lost it? I’ve always thought so.

A fascinating B2B social media success story

nullHere’s a pretty neat success story in an off-0the-beaten-track location: Overseas shipping. Mark Schaefer presents easy to read, well laid out content that walks the reader through just how ‘ShipServ’ went about hitting their targets in an early experiment that worked. From the ‘grow’ website.

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