Great Canadian Breakfast stressful for me

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Great Canadian Breakfast Invitation

Graphic Design in Barrie brands the Great Canadian Canadian Breakfast

 
 
Well, now that the dust has settled, the third annual Great Canadian Breakfast, in Barrie on the 13th of July, was a big success. Success for my local BNI chapter, Simcoe Executives; success for the whole Barrie area BNI group network and finally success for the vibrant, entrepreneural spirit of this fair town. We got almost twice the number to come out (into a blistering morning) than last year…

But I got so stressed out!

I did the invitation with the maple leaf shaped butter. This after my initial idea of a maple leaf shaped pancake petered out. eBay sent the pancake molds to my old Aurora address, well I don’t use the service much, and I hadn’t updated the address since my move to Barrie, now almost 18 months ago. My bad, totally. But when fellow BNIer James Krant added the strawberries on either side, we had an edible Canadian flag, he shot the pic and everything just fell into place.

No, the stress came from the Simcoe Executives putting me up as their candidate to win back Ray Romard’s hand made beaver trophy in the 60 second infomercial contest. It’s essentially an elevator speech with judges and precise timing, with a bell… you get the picture. Worried about the timing, about being able to remember and even to pronounce some of my most complex lryics ever, I chopped most of the funny, alliterative bits out… I spent 20 minutes on the porch of Tangle Creek, in my black suit surrounded by golfers in shorts in the already over 32 degree heat, then in the men’s room, committing to memory my delivery.

I totally missed Rich Grof’s presentation… stress, stress, stress.

In the end I got through it ok, except the bell went off just as I was about to deliver the closing, ‘Life is a journey. You can’t travel without a passport.’

Another shout out to photographer, baker, numbers guy, James Krant for that. And while I am at it, to Ray Romard ‘Barrie’s Best Stripper’ for patience, understanding, verbal help including his great spontaneous sense of humour.

Here’s the text of my final 60 second draft, ending included:

Good Morning. I thought it would be fitting to bring my passport to the Great Canadian Breakfast. (Hold up the passport)

This little document lets me travel the world under the great brand that is Canada, where everyone recognizes the maple leaf as our national symbol. Into it we have poured our pride, our game, our troops, and our innate sense of fair play and that little coffee shop on every corner in the land.

The brand is so strong, it even works as butter on a pancake. When James added the strawberries on either site, we had an edible flag, just as smoothly as a flapjack slides off a flipper.

Here’s Canada’s brand. (Show the passport in my right hand again) Here’s my brand. (Take my business card out of my pocket with my left hand)  This is my passport to the world of business. I work with business people just like you (point to the audience with the business card) to find out what makes your big business hearts go boom. Then I pack it all into a brand, like a well-tailored suit – it just fits.

Your brand is your passport to everywhere your business needs to go, like Facebook, Twitter or LinkedIn.

My name is Mike Beard. I make brands. Life is a journey, you can’t travel without a passport.

I didn’t win. My friend, natural speaker and all around great guy, Rob Delacourt did. However, stress relieved.

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