Rebranding: Mr. Bob’s Network

Rebranding Strategies for Small Business: Mr. Bob’s Network.

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Top: Banner for Mr. Bob’s Network web site, then left to right: ‘What will you say?’, ‘So, you think you know Mr. Bob?’, ‘Meet my circle of friends’, each a part of a 35 page new rebranding document presented to Mr. Bob in October, 2012.
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“Everyone in Barrie knows Mr. Bob”. The task at hand, ‘rebranding’, to refresh his identity while reinventing and reinterpreting what Mr. Bob does best: reinventing others and focusing on their businesses.