Logo Design: Barrie Food Security

Logo Design Barrie Food Security Workshop, March 2013

I was happy to be asked to help with this logo design promoting this much anticipated workshop, discussing the logistics and distribution chain, the availability and ultimately the safety of Barrie’s food supply. I got the inspiration from the logistics end of it, having worked with the Andlauer Transportation (ATS and ATS Healthcare) people for 5 years as their Director of Marketing.  I know how challenging logistics, as a concept, can be. Even people within the field have difficulty defining the term. When I picked up some very yummy grapes and flipped over the bag I noticed it came from South Africa. A world away from Barrie, Ontario, Canada. So naturally, up came the ‘chain of apples’ imaging.